Remember when we all thought the rise of texting and eventually social media were sure signs that Email was dead? Guess again! Email marketing is killing it and there are a ton of reasons why it is still the best way to build an audience of loyal customers. So why add email marketing? I thought social was the sauce.
Social networks ban users!
Every day we hear new stories of users being kicked off of social platforms. Sometimes it’s an intentional move by the platform to make a statement, sometimes it’s user error or even worse “death by algorithm”. Whatever the reason, the result is usually some account holder loosing massive amounts of audience and consequently revenue. It doesn’t have to be this way! What if every social platform you or your company invested in were only used to curate an audience that you owned and more important, that no giant tech company could take from you regardless the size or scope of their power. This is the power of the email list.
How should I use email marketing?
The ideal use of the email list is to take all of the leads you get and turn them in to well nurtured relationships so when an individual thinks of your products or services they instinctually think of you or your company. Well-crafted email campaigns or automated email sequences can do the ongoing repetitive work of nurturing these relationships and converting them from a brand first impression to a brand evangelist! Let’s hear it for the unsung hero of the marketing world, the small but mighty email list!
I’m convinced. Now what?
If you’re as convinced as we are that email is still the best marketing channel for your business you may be wondering where to start. Here is a list of 5 email marketing platforms that offer a very low bar of entry but allow you the ability to scale up as your business grows.
5 email list platforms worth checking out
If you’re interested in integrating any one of these email lists into your website, and could you some help, contact us now.